Discover the best version of ourselves
Healthy Lifestyle in a Post Covid world
Noncommunicable diseases, such as respiratory and cardiovascular diseases, diabetes, and cancer, are the cause of 70% of deaths worldwide. We can attribute these diseases to behavioural factors, such as lack of exercise, smoking, drinking, or other poor health choices.
The impact of this pandemic has been such that according to China’s public’s awareness and reaction to the virus in February 2020, around 75% of respondents planned to exercise more and improve their sleeping habits. COVID-19 will have a long-lasting impact on how we intend to spend our life on this planet:
- More citizens than ever will be concerned by immunisation, marking a positive change in our eating & sleeping habits.
- Focus will shift from individual to community well-being. For a sustainable future, we need to view society as a whole.
- We can change the course of upcoming challenges by changing our routines according to recent studies in the US, by 2030, a third of the population would have diabetes.
- Sitting is the new smoking. The luxurious way of living has given way to new challenges.
There are a few questions about what this physical distancing taught us:
“Bykea (an Uber with bikes) is a courier service in Pakistan showing the temperature of the biker performing a customer delivery.”
Ideas
- From farm to table: an ever greater number of consumers will be demanding visibility on what they are eating, potentially enabling a supply chain use case from farm to the table. This use case can be elaborated further as a B2B scenario as well.
- Distributed insurance: central government social welfare, or local government can leverage a blockchain to encourage a communal sharing model we call community-based insurance
- Gamification of lifestyle: Discovery bank is an example of business that is impacting its consumers by gamifying part of their lifestyle. This gamification could inspire more service providers: a utility company can start selling electricity-generating treadmills to prosumers, a telco can encourage its consumers by delivering free data while they exercise.
- Nudging: Employees can be encouraged to follow a healthy lifestyle by incentivising their exercise routines. An example is Fit@SAP or a workout in Augmented Reality.
- Sustainability: with citizens being concerned more about the community, municipalities and local government can drive the agendas aimed at water preservation, tree planting and other services.
- Digital Ecosystem: Platform players are in a unique position to help build and expand their current ecosystem to cater to this sudden rise in mindfulness of consumers asking for lifestyle scenarios such as Ping An & Amazon.
Hopefully, this pandemic will help us discover the best version of ourselves.
Let’s come back stronger
this article was originally posted by me (with contributions from my ex colleagues of SAP) on LinkedIn in June 2020
https://www.linkedin.com/pulse/discover-best-version-ourselves-babar-shahbaz-ahmed/
